The Business Agility Certification Scheme supports the learning requirements of individuals and organizations who want to understand, adopt and adapt good practices for increasing business agility.

Certification Scheme Structure

The Business Agility Certification Scheme is currently built on the following levels of capability and knowledge:

  • Business Agility Foundations
  • Customer Agility
  • Team Agility
  • Leadership Agility
  • Coaching Business Agility
Business Agility Certification Scheme
Business Agility Certification Scheme

Business Agility Foundations

Ensuring a consistent mindset, goal and approach to business agility

usiness Agility Domains Covered
Business Agility Domains Covered

Overview

Businessagility.works is a customer-centric, agile operating framework that enables an organisation to sense, respond and adapt to rapidly-evolving customer needs. It is comprised of 1 goal, 3 enablers, and 7 principles and value streams that aligns and enables Business Agility:

Business Agility = Customer Agility + Team Agility + Leadership Agility

Learning Objectives

At the end of the workshop, the participants will be able to:

  1. Understand the history, evolution, and value of Business Agility
  2. Describe the main components of the businessagility.works framework
  3. Understand which Business Agility domain(s) you enable
  4. Describe the core components, function and value of the Business Agility – Centre of Excellence
  5. Baseline the level of agility within your existing operating model
  6. Identify which Business Agility Principles and Value Streams your organisation needs to prioritise and why

Agenda

  • Why do we need Business Agility?
  • The businessagility.works Framework
  • How do I enable Business Agility?
  • Measuring Business Agility
  • Prioritising the Principles and Value Streams

Target Audience

All working professionals that are required to adopt agile operating models, practices and techniques for competitive advantage.

Key Benefits

↑ % of stakeholders that understand how they enable Business Agility

↓ in organisation resistance to make the necessary changes to shift from a traditional to an agile operating model

Entry Requirements / Prerequisites

Whilst there are no formal pre-requisites, this workshop will benefit those with at least one year of full-time working experience.

Duration

2 Days (14 contact hours)


Customer Agility

Enabling Principles and Practices for Agile Customers

Customer Agility
Customer Agility

Overview

Customer Agility is the ability of the Customer to move, think and react quickly.  This ability will be constrained by one, or more factors including time, cost, access, capability and many others. The need or want to remove or lessen these constraints defines the value the customer expects to receive from a product, or service.

Learning Objectives

At the end of the workshop, the participants will be able to:

  1. Discover and define customer needs and the long-term value they hope to derive from our products and services
  2. Define and analyse customer priorities for short-term value delivery
  3. Increase customer retention by measuring, analysing and quantifying value realisation
  4. Increase customer-value through the identification of non-value adding product/service features
  5. Design and execute customer-value experiments
  6. Analyse and enhance customer product/service competencies
  7. Build a forward-looking, customer-focused environment to increase value-add opportunities

Day 1

  • Defining Customer Agility
  • Understanding our Long-Term Needs, Wants and Desires
  • Defining our Short-Term Priorities
  • Refining Backlog Items

Day 2

  • Identifying Product/Service Waste
  • Running Customer-Value Experiments
  • Developing Product/Service Competencies
  • Thinking and Planning One Step Ahead

Target Audience

Real Customers and/or Customer Representatives including: Product Manager, Product Owner, Service Owner, Value Owner, Business Development, Customer Journey Manager etc

Key Benefits

↑ in overall customer-centricity

↓ Ability to define and measure customer needs, priorities, and value realisation

Entry Requirements / Prerequisites

Whilst there are no formal pre-requisites, this workshop is designed for real customers and/or customer representatives including: Product Manager, Product Owner, Service Owner, Value Owner, Business Development, Customer Journey Manager etc

Duration

2 Days (14 contact hours)


Team Agility

Enabling Principles and Practices for Agile Teams

Team Agility
Team Agility

Overview

Team Agility is the ability of an Agile Team to anticipate, adapt and act upon the evolving needs and wants of the Customer (internal or external).  This is enabled through direct and long-term Customer relationships and enhanced through physical, or digital products and services.

Objectives

At the end of the workshop, the participants will be able to:

  1. Increase customer retention and team motivation by co-creating the Product/Service Vision and supporting goals
  2. Manage build and run activities through the creation of a customer-centric Product/Service Backlog
  3. Introduce pull-systems of work (Kanban) to increase quality and team throughput
  4. Identify ways to increase product/service value by minimising non-value adding activities and features
  5. Complete the insights, options, experiments cycle to identify new ways of increasing product value
  6. Increase team resilience and performance by identifying and analysing the competencies required to realise the Product/Service Vision
  7. Measure and understand the importance of team dynamics as a positive driver of change

Day 1

  • Defining Team Agility
  • Co-creating the Product Vision and Goals
  • Building the Team Backlog

Day 2

  • Using Pull Systems to Manage Work
  • Reducing Waste to Increase Product Value

Day 3

  • Designing, Executing and Analysing Customer-Value Experiments
  • Team Competency Development
  • Team Retrospectives

Target Audience

  • Professionals who directly add value to an internally, or externally facing product, or service across its lifecycle e.g.
    • Internal services typically include those from HR, Marketing, Finance, Legal, Procurement and IT.
    • External products and services delivers to external customers.

Key Benefits

↑ ability to measure and optimise team cycle time and throughput

↓ in non-value adding activities

Entry Requirements / Prerequisites

Whilst there are no formal pre-requisites, this workshop is designed for professionals who are, or are intending to work within an agile product or service team.

Duration

3 Days (21 contact hours)


Leadership Agility

Enabling Principles and Practices for Agile Leaders

Leadership Agility
Leadership Agility

Overview

Leadership Agility is the ability to enable Agile Team’s to realise the Customers’ value expectations through co-creation, empowerment and a commitment to reduce organisational complexity. Agile Leaders strive to provide a seamless integration of standards where centralised control must be retained for economies of scale, governance, risk and compliance.

Objectives

At the end of the workshop, the participants will be able to:

  1. Increase motivation and reduce resistance to change by relying on a co-created vision as the primary form of governance
  2. Identify where/when high-performing teams are required and visually delegate authority to define the limits of team autonomy
  3. Minimise team impediments through investment and effective collaboration between dependent teams
  4. Increase investment value by minimising non-value adding activities across the entire organisation value chain
  5. Establish a lean framework for data-driven decision-making
  6. Create professional practices for individual and domain coaching to drive performance and organisational resilience
  7. Use psychological safety, and systems thinking to drive innovation and problem solving across the organisation

Day 1

  • Defining Leadership Agility
  • Using the Vision and Goals as the Primary Form of Governance
  • Creating and Empowering Agile Team’s
  • Identifying and Reducing Team Impediments

Day 2

  • Identifying and Reducing Organisational Waste
  • Establish a lean framework for data-driven decision-making
  • Ensuring Organisational Resilience
  • Building a Culture of Rapid Learning and Innovation

Target Audience

C-1, Senior Managers, Middle Management and, any other default decision-making authorities within an organisation.

Key Benefits

↑ ability to measure and optimise organisation lead-time and throughput
↓ in centralised governance complexity and cost

Entry Requirements / Prerequisites

Whilst there are no formal pre-requisites, this workshop is designed for Business Leaders who are responsible for driving agility across the organisation.

Duration

2 Days (14 contact hours)


Coaching Business Agility

Guiding an Organisation through their Agile Transformation

Business Agility Domains Covered
Business Agility Domains Covered

Overview

This course is intended for those that will coach organisations through their implementation and enhancement of the businessagility.works framework.

Objectives

At the end of the workshop, the participants will be able to:

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Target Audience

New or existing coaches that are expected to guide organisations through their Business Agility transformation.

Key Benefits

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Entry Requirements / Prerequisites

Participants must hold valid certifications in the three domains of Business Agility: Customer Agility, Team Agility and Leadership Agility

Duration

2 Days (13 contact hours)